Hershey may launch bid for Cadbury

NEW YORK - Hershey Co. may make a $17 billion bid for UK candy company Cadbury PLC, topping the recent $16.5 billion hostile offer by Kraft Foods Inc., the Wall Street Journal reports Friday.

The bid wouldn't be ready for two weeks and the terms are in flux, the newspaper says people close to the matter have said.

But the people said the charitable trust that controls the company and has complicated Hershey's merger efforts in the past is now prodding CEO David West to beat Kraft's offer, the Journal reports.